Adjunct Faculty Pool - Global Marketing Strategy, Graduate Studies

FIT's School of Graduate Studies connects creative excellence with strategic leadership, preparing students to drive innovation across global industries. Located in New York City, the school leverages deep industry partnerships and a worldwide alumni network to deliver an education rooted in applied learning and professional relevance.

Within the School, the Global Fashion Management (GFM) program stands at the intersection of fashion, business, and global strategy. Offered in collaboration with international partner institutions in Paris, Hong Kong, and Mexico City, GFM focuses on developing leaders who can navigate cultural complexity, organizational transformation, and emerging opportunities across the international fashion landscape.

Job Description:

The Global Fashion Management Master's Program at the Fashion Institute of Technology seeks an Adjunct Instructor to teach Global Marketing Strategy (GF 561). This graduate-level course develops advanced strategic and managerial competencies in global marketing for fashion and lifestyle organizations. This three-credit course meets one evening per week during the 15-week spring semester.

The course examines global market opportunities, consumer behavior, customer segmentation, brand positioning, pricing, market entry, and integrated marketing communications. Students analyze how cultural, technological, and economic forces shape marketing strategy across international markets and market tiers, from mass to luxury.

Through case studies, market research, and applied projects, students learn to translate data and cultural insight into marketing strategies that integrate traditional, digital, social, and omnichannel tactics. Emphasis is placed on connecting strategic analysis to tactical execution and responsible brand leadership.

Responsibilities

• Teach and facilitate graduate-level instruction in global marketing strategy.
• Develop and deliver course content covering global market analysis, consumer behavior, segmentation, brand positioning, pricing, market entry, and expansion strategy.
• Guide students in using market research and data to identify opportunities, define target consumers, and make strategic marketing decisions across diverse international markets.
• Examine localization, partnerships, direct-to-consumer models, and other approaches to global market entry and growth.
• Integrate traditional, digital, social, and omnichannel strategy, including budget allocation, performance measurement, ROI analysis, and the responsible use of emerging AI tools.
• Incorporate current industry case studies and applied projects representing fashion and lifestyle brands across market tiers and geographies, including considerations related to ethics, sustainability, and culture.
• Foster collaborative learning that strengthens students' strategic thinking, cultural intelligence, and ability to present recommendations to executive audiences.
• Evaluate student work and provide timely feedback aligned with graduate-level academic standards.

Adjunct instructors deliver relevant course material, assess student performance, provide guidance and assistance to students both in and out of the classroom, and submit grades in a timely manner. Learn more about the Global Fashion Management MPS program and review Global Fashion Management course descriptions in FIT's online graduate catalog.

Requirements:

Minimum Qualifications:

• Master's degree in Marketing, Business Administration, International Business, Fashion Business, or a related field.
• Minimum of 10 years of professional experience in global marketing, brand strategy, digital marketing, or a related area.
• Demonstrated expertise in consumer insights, market segmentation, brand positioning, integrated marketing communications, and global market development.
• Demonstrated ability to connect current industry practice in fashion, retail, lifestyle, or another consumer-facing sector with graduate-level, case-based instruction.

Preferred Qualifications:

• Current or recent senior-level industry experience in global marketing, brand management, digital strategy, or international market development.
• Experience working with fashion or lifestyle brands across multiple markets or market tiers.
• Experience using marketing analytics, digital platforms, and emerging AI tools to support strategy and decision-making.
• Prior teaching experience at the graduate level.

Additional Information:

This is a part-time position, adjunct teaching position beginning in Spring 2027. Review of applications will commence immediately and continue until the position is filled. The department will keep this posting open to create a pool of candidates for potential future adjunct assignments. The department will contact applicants whose qualifications fit our programmatic needs.

Compensation

The UCE-FIT Collective Bargaining Agreement (CBA) governs the compensation, benefits, and conditions of employment. 

$89.98 per hour based on minimum qualifications. The final rate, step and appointment rank are determined by a candidate's ability to demonstrate that they meet the respective school's additional criteria for hiring "above the first step," in accordance with the CBA Adjunct Salary Schedules (pp 88-89).

Benefits

The Fashion Institute of Technology (FIT) provides comprehensive employee benefit programs designed to help keep our faculty and staff and their families healthy, safe, happy, and productive. Our programs also include a variety of components to help our employees improve the quality and balance of their work and family lives and to help them prepare for their futures. For a full list of benefits, visit FIT Benefits.

Pay Equity by State Employers

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history until the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

Visa Sponsorship

This position is not eligible for visa sponsorship by the Fashion Institute of Technology.

Equal Employment Opportunity (EEO) Statement

FIT is firmly committed to creating an environment that will attract and retain people from a range of backgrounds.  FIT is firmly committed to creating a learning and working environment  that encourages, utilizes, respects, and appreciates the full expression of every individual's ability. The FIT community fosters its mission and grows because of its rich, pluralistic experience. FIT is committed to prohibiting discrimination, whether on the basis of race, color, creed, age, national origin, immigration or citizenship status, gender, sexual orientation, disability, marital status, partnership status, caregiver status, sexual and reproductive health decisions, uniformed service, height, weight, any lawful source of income, status as a victim of domestic violence or as a victim of sex offenses or stalking, whether children are, may be or would be residing with a person or conviction or arrest record, or any other characteristic protected by applicable federal, state, or local laws. FIT is committed to providing equal opportunity in employment, including the opportunity for upward mobility for all qualified individuals. Applications from veterans and persons with disabilities are encouraged. Inquiries regarding FIT's non-discrimination policies may be directed to the Chief Equal Employment Opportunity Officer/Title IX Coordinator, 212 217.3360.

Physical Requirements and Work Environment

The working conditions for this position will be any combination of the classroom, lab, and/or office space. Certain roles may be required to handle machinery and chemicals. The physical requirement for this position will require occasional sitting, constant standing, occasional bending, frequent walking, and occasionally lifting 10 lbs. or less.     

Application Instructions:

In order to be considered for the position, please submit the following documents online:

• Resume
• Cover letter
• Unofficial Transcript*
• A list of three references with telephone numbers and email addresses

*Official transcripts are required within the first 30 days of hire. Applicants with foreign degrees must submit a completed credential evaluation comparing their foreign academic accomplishments to standards in the U.S.

Returning Applicants- Login to your FITNYC Careers Account to check your submitted application materials.

Please note that due to the volume of applications, we will not be able to contact each applicant individually.

Additional information about the Fashion Institute of Technology can be found at: http://www.fitnyc.edu.